Waking up in the middle of strategic location is not a dream anymore with Media Living. The project of Ahmed Abd El Hafez, Lorenzo Brentini and Andrea Spaghi had a large success during the exclusive exhibition in Largo La Foppa in Milan, where has been displayed the living unit 0.1. The idea revolutionizes the traditional hospitality concept – characterized by a stable place – proposing an itinerant room with limited sizes, so it can be located in the heart of the city or close to cultural, musical, sport events. The external walls are animated by advertiser contents that appear on high-impact video ledwall; the images create a direct contact with the customer.
Metodo Archinteriors is the architectural studio – founded by Martina Menegon and Claudia Ferrario – which realized the interactive structure, engineering by Massimo Truzzi.
The sleeping-area measures 14 mq and it’s provided with wardrobe, TV, wifi, audio and conditioning installation controlled by the user with an application. The unit is distinguished by a backlit-wall which changes materials and textures with the interactive technology MagneticSkin, by Mattec. The bathroom measures 3 mq, has tailored furniture and installations which ensures the maximum comfort.
In partnership with Expoincittà and under the patronage of Comune di Milano, Media Living will activate in September an additional service based on the recent Android e iOS applications, that allowed to book the closest rooms.