Dorelanbed chooses the romantic, cosmopolitan, fascinating Paris to expande its range of action. Inaugurated on May, 23 with an exclusive party, the first single-brand store in franchising of the brand is located in Rue du Commerce of the Illuminism cradle, within the “bon chic bon genre” neightborhood in the 15th arrondisment.
The 200sqm of surface dedicated to Dorelan products are displaced in 12 settings which recall the brand’s philosophy based on the culture of the good night’s sleep. Dorelan has 63 single-brand stores in Italy and it chose Topper’s familiy as owner of the retail; from 90 years, the family is dedicated to furniture and literie, confirming as benchmarkin the French capital.
Riccardo Tura, Marketing Manager of the company, highlights the importance of this new opening that – sided by the Algeri and Malta’s showrooms that has been recently launched – is the result of a seven-years-long project. «Today, we want to accept a challenge bounded with our brand’s development, organizing with more and more competences in order to be ready for international markets», as Tura asserts.
The comfort of Dorelandbed’s upholsteries is confirmed by the constant search in terms of materials and productive techniques, in order to realize high-quality, ergonomic solutions. Among the recent collections, Myform HD, Myform Memory and Clima, but also Twin System and Molle, ready to gain the French market.