Meridiani: changing to achieve growth

The news was released during the opening of Salone del Mobile: the Italian group IDB – Italian Design Brands has acquired Meridiani. Crosti’s decision was very thought out: the brand has a great potential for development and the cession to a bigger business is an essential consequence in order to guarantee its future.

«At some point though it became clear to me that the brand needed a different and larger background to achieve further growth, to break into new markets and consolidate the existing ones, all this without losing its soul, that has characterizes both the company’s work as well as its collections».

The aim is to keep Meridiani’s features unchanged and it is supported by Renato Crosti’s involvement in the company management: he will remain President and CEO of the brand, but he will also become a member of IDB’s Board of Directors.

Founded in 1996, the company – specialized in contemporary interior design – currently has more than 60 employees, with a distribution that covers 50 countries.