Surprising yet classic with Asnaghi

If you experience a sense of unfamiliarity and amazement when observing the new Asnaghi Interiors collections, it means the brand has successfully accomplished what it set out to do. Quite simply, it wants to surprise people. How? With the new collections it’s showcasing at Milan Furniture Fair. Why? Because they ooze with the kind of original, unexpected style that is going to define the Asnaghi Interiors brand from now on. The sector is evolving all the time and Asnaghi Interiors, one of the most quintessentially classic names in the furniture sector, is certainly not immune to change, having allowed itself to be inspired by the freshest international trends as it expands its lines. The traditional classic style that has been synonymous with the brand since its foundation, all ostentation and rich detailing, has been given a bit-part role this time around. Indeed, although the materials and finishes are still highly sophisticated, simpler lines take centre stage in the new collections. Asnaghi Interiors will use Milan Furniture Fair as a pedestal to showcase its new fabrics, including microfibre velvet that feels like alcantara to the touch and microweave materials which threaten to dethrone even damask. Meanwhile, delicate tones of white, dove-grey and blue light up the various rooms of the new Asnaghi Interiors line (hall, living room, dining room and bedroom). Brass finishing is introduced into the bedroom, which is reminiscent of an elegant hotel room, while new Asnaghi Interiors-designed lighting solutions combine different materials such as glass, wood and galvanised brass. This modern allure is once again reflected in the two, contrasting dining rooms: while one is finished in shades of grey and silver with 1970s-style wallpaper, the other is an entirely black affair in which all of the panelling, furniture and porcelain are presented in this decidedly darker, bolder colour. The result is that the brand’s exhibition space at Milan Furniture Fair has a surprisingly innovative vibe, one that even intermingles with the two quintessentially classic lines on show (Valery and Teucri, respectively a bedroom and dining room: these have been given a fresh makeover, with the original silver finishing paired with pure gold inlays). It is a reminder of the importance that the classic style has always held within the company: indeed, it’s no coincidence that Milan Furniture Fair is being used as the setting for the unveiling of the new La Boutique 4 catalogue, which is entirely dedicated to custom-made classic furniture.