Freshly opened in rue de Constantine, Cannes the new Flagship Store Cesar, directed by co.re.am, partner which perfectly understands the company’s original sight. Indeed, the French market represents the second one in terms of business, and Cannes is an interesting region for the different, restored projects asked by a polished and exigent custom.
Main actor of the space – 120 mq designed by the studio Garcia Cumini, Art Director of the brand – is Maxima 2.2; it is an innovative design system, versatile and creative which identifies itself for the numerous, personal custom-tailoring. There are three versions that Cesar exclusively exhibits to the public: in showcase, the composition with a central island, which combines bases and columns in varnished silk clay to Cereal oak. Inside the location there is a version that matches, in a contemporary mood, the innovative material fenix lead of the furnitures and the hot dip laminated steel of working surface to antique fir. Finally, the third proposal presents cabinets with neve shutters in ceramic laminam collection, perfectly harmonized with the covering in natural oak.
Studio Garcia Cumini excellently expresses the “Cultural Material” concept, combining the original space with innovative details and enlightening system. The result is a contemporary as well as welcoming mood, which describe the kitchen as conviviality and creativity place.