From the partnership between Fracomina and the architectural firm Giraldi Associates Architects a new environment of great personality, feminine and contemporary, in Milan. With the opening of its first flagship store in Milan, Fracomina renovates the image of its mono-brand stores through a more refined design. Customized graphic, gold and white prevail in the space enhancing the products.
The interior project relies on a theatrical setting (unfolding over 60 sq. m.) thanks to the choice of lighting entirely made of led, both in the ceiling spotlights and on the product, as well as the introduction of bright large pictures.
The perimeter space hosts the collections, in front of tailored background graphics, where the brand is declined in various sizes and shades of gray, enhanced by the golden floor. Main focus though is the register area, made by a dynamic and sculptural structure, determined to capture the visitors’ attention.