With a 6% increase over the previous year, CRS Spa closes 2015 with a turnover of €46 million Euro. A commendable result, reinforced by an excellent return profile, which puts a positive sign on the year just ended, but also raises hope for the current one.
Founded in 1949 by the family of Cristina Gozzano, now in its third generation, the company has become one of the major players in the sector, combining a careful product research and an accurate business strategy: on one hand Cristina’s products count on innovation, design, efficient performance and environmental sustainability, on the other hand they can rely on a distribution network which favors showrooms and qualified stores. This is the secret behind the results achieved.
To this balanced combination, the company added the attendance, in 2015, at major international events of the sector, where the brand's collections were presented: from the Salone Internazionale del Mobile di Milano, to the Cersaie, including the Salone Internazionale della Ceramica per l’Architettura e dell’Arredobagno of Bologne. And also the Architect Work in Milan and Paris, the ISH of Frankfurt, the Médinit Casablanca (Morocco) and the Korsing Hausmesse of Cologne. Ending with the exploration of new markets through the participation to major events in Cambodia, Myanmar and Kazakhstan.
Alberto Cristina, President and CEO of the company, commented on the results: "I am quite satisfied with the 2015 results, achieved by adopting carefully weighed market strategies. In fact we have decided not to rash the pursue of the sales increase but we have rather committed to protecting profitability, occupation and customer satisfaction through a policy of investments, aiming to optimise the production process and rationalise the distribution system. The results have proven us right."