In the middle of Milan's completely re-designed business district, Porta Nuova, SieMatic Monte Santo is opening its Kitchen Studio in partnership with Garavaglia Arredamenti. Lifestyle instead of kitchen: In accordance with this motto, brand new, timelessly elegant room planning solutions are being presented in the SieMatic Showroom which was designed by the Berlin design team KInzo, in the three SieMatic style collections Urban, Pure, and Classic, reflecting the most popular current styles of furnishing. On this occasion, another SieMatic development is celebrating its Italian premiere: SieMatic 29, a multifunctional furniture solitaire, which received the German Design Award 2016 in Gold. The SieMatic Technical Center, which is integrated in the impressive exhibition rooms, shows the numerous individualized options, which harmoniously combine the interior and exterior of the kitchen: with the Aluminum interior accessories and MultiMatic Aluminum – two exclusive SieMatic interior design systems, which received a total of 7 design awards in 2014/2015.
"This studio, which was developed on the basis of SieMatic's new image and planning philosophy, is part of a strategy designed especially to better identify the brand SieMatic – explains Patrizia Lunghi, SieMatic Country Manager in Italy – Our goal in opening this Kitchen Studio is to give our existing and future customers an efficient means to differentiate themselves from the competition and to be able to conduct talks in an ever more concrete way with architects and designers who are looking for individuality" .
The select group of cooperating partners includes premium brands, such as Dornbracht, an innovative German manufacturer of fixtures, VZUG, a Swiss electronics manufacturer steeped in tradition, and Marmo Arredo an Italian manufacturer of high-quality marble and stone products much valued by international designers and architects. Marmo Arredo developed the "Invisible Line" collection exclusively for SieMatic PURE, a formal unit of countertop and sink made of quartz stone, which was shown for the first time at the studio opening in Milan.
