This year, Sleep Event offers an immersive new experience in the world of hospitality, drawing on both architecture and design. Exhibitions, installations and conferences are just a small part of the vast range of initiatives that the event will showcase at London’s Business Design Centre on 24 and 25 November. The nucleus of the event is the exhibition platform, which provides a spotlight for an array of names, including new entries, regular participants, large-scale manufactures and typical artisanal producers. Renewed impetus has been injected into the cladding and surfaces sector thanks to the presence of big players from Britain and Europe, including Johnson Tiles and Cosentino. Yet Sleep Event is not just about products, but also a forum of concepts and trends. This brings us along to Sleep Set, a competition pitting design companies against each other in the planning and construction of a guest room. This year’s theme is “Wonder Tale”, playing on fairytales and international folklore. The Conran+Partners-designed Sleep Bar has been developed working on the same theme.
