All of the predictions made on the eve of the HostMilano had to be increased, with growth of 13.5% in terms of the presence of professional visitors, up to150,968. And, most of all, there was an exponential increase in terms of professionals from abroad – 60,383 from 172 countries, 40% of the total, and with growth of 17%.
“More than being an on-going process, now the internationalization of Host can be said to be a fact, which can be seen in the size, numbers and quality – says Fiera Milano CEO Corrado Peraboni -. And that’s not all. Host also reflects the new geopolitical scenario, opening itself up to markets like Iran, Africa and Cuba. The increase of 13.5% in terms of visitors was due to various factors – the focus on supporting companies in all ways over the long-term, the great commitment to scouting abroad – thanks as well to the collaboration with ITA-ICE – and to the synergy with the city and what it represents for “Made in Italy.” This is the successful path taken by Host, and it will also lead us to working to accelerate the internationalization of other exhibitions.”