After the integration with Boffi happened six months ago, De Padova has opened a new space in via Santa Cecilia 7 in Milan.
The space, designed by the art director of the two brands, Piero Lissoni, is a place where the inside experience – moving between the two levels of 1100 square metres in total, in the outside/inside connection and in the innovative path among sets of real home solutions – recalls the relationship with the city and its industriousness.
The De Padova store in via Santa Cecilia integrates in its display other solutions to furnishings, contextualizing them with bathrooms, kitchens and wardrobes by Boffi and, above all, with various material ranges of selected brand partners: from tiles to resins, from woods to fabrics for upholstery and curtains.
The concept of the new Milanese De Padova store, will be launched worldwide, strengthening the brand value, through a plan expected until April 2017. First through the existing network of Boffi flagship stores and then, after the current range completion, through stores that will replicate the Santa Cecilia style. At the moment some important “shop in shop” openings, for the next 4 months, have been defined in London, New York, Los Angeles, Miami, Frankfurt, Zurich, Barcelona, Antwerp, Paris, Montpellier, Cannes, Amsterdam, Rotterdam, Shanghai.