The first Creazioni concept store in the world has just opened in China at Hangzou.
The external and internal spaces are engaged in a meaningful dialogue: the luscious greenery of the patio spills over into the spacious entranceway, large panoramic windows run along the side of the building in an uninterrupted spatial continuity that contemplates no dividing element.
Concrete, glass, wood and vegetation shape a simple and natural layout that welcomes the warm colour accents and bright chromatic contrasts of the brand.
The first mono brand store by Creazioni unfolds over a 900 sq m surface area subdivided into 4 zones: the store itself, a coffee bar, an art gallery and a VIP area.
A harmonious floor plan in which fabrics, prints and finishes play a primary role: the effervescence of the furnishing pieces pervades the interior and further characterises the weaves of the fashion collection, now making its debut.