Tom Dixon and multi-sensory retail

This autumn at the Old Selfridges HotelTom Dixon presents Multiplex, an immersive, multi-sensory department store of tomorrow.

Held to coincide with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the BFI London Film Festival and the Frieze art fair – Multiplex brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.

At Multiplex, Tom Dixon and his multi-disciplinary collaborators will create a new kind of retail space – where powerful experiences, bespoke services and unique products come together.

The event is hosted in The Old Selfridges Hotel, a 20,000 square foot site attached to the iconic Selfridges department store in central London.

Visitors are able to explore departments dedicated to technology, home, fashion, beauty, jewellery, as well as a food hall. The site will also host an eclectic range of events, installations, pop-ups and interventions.