The new Poliform|Varenna showroom in Moscow was recently inaugurated: it is the second single-brand outlet in the Russian city, which supplements the one situated at Komsomolskiy Av. 17 which has been in business for over 10 years. The opening of this showroom further reinforces the partnership between Poliform and Hall Oscar, a key partner on the Russian market.
The showroom is located inside Artplay, the design centre built in a converted old factory, which now hosts art galleries, more than 300 architecture studios, a design school and is a privileged location for the organisation of events dedicated to culture and contemporary art. It is a particularly dynamic place, and a genuine cultural district where the Poliform|Varenna showroom blends in perfectly, thanks to its style, which recalls a loft, and which affords a surface area of approximately 500 m2, showcasing Poliform's latest new products for the living room and bedroom, along with the latest Varenna kitchen models.