It simply took one year and a half to MisuraEmme to recover its propelling force and entrepreneurial dynamism which have been shaped and confirmed following an unprecedented development plan across the US territory. Miami, Los Angeles, San Francisco, Chicago, Dallas have been the latest destinations selected becoming exclusive showcases of the corporate design that seduced the overseas public thanks to elegant and minimal interior design solutions able to combine the manufacturing craftsmanship with a cutting-edge technology.
The coming steps in terms of global strategies are aimed at consolidating our brand within the US through the opening – expected by the end of the year – of new exhibition areas in Minneapolis, Denver and Boston as well as strengthening our presence in New York with a MisureEmme monobrand. A location which will let the brand tell and show its management philosophy onsite apart from facilitating the extension towards new and well-coveted markets such as Canada and South America. "Our goal is to build a commercial network covering all America’s main cities – says Massimo Citterio, Export Area Manager – We have been partnering with operators from the kitchen distribution channel which allowed us to interact with interior designers and first-rate architectural firms to carry out important residential and contract projects".
The US public was primarily fascinated by company’s best sellers such as the I-Box cabinet system and the walk-in closet Millimetrica, undisputable protagonists of the sleeping area because of their versatility and high degree of customization. "The latest proposals for systems and new upholstered pieces showcased during Salone del Mobile are intended to support the business in North America as well", Citterio concludes. Good examples are the wardrobes Palo Alto and Acanto, the eco-leather door London and the sofa Argo just to mention a few.
The company’s purpose is to create interior decoration solutions for both the living and sleeping zones able to fit into each other within a stylistic setting.
