Moooi arrives in New York

Moooi is the very first Dutch design brand opening a store in the upcoming Nomad area, which is known for its fine architecture and central location next to the iconic Chrysler and Empire State building.

“New York is the capital of the US and Manhattan is the place to be for an upscale design brand. We need to have a clear first hand representation of who we are and what we stand for”, reveals Moooi’s CEO and Founder Casper Vissers.

Five years ago Moooi began conquering the US market as a consequence of its rapid growth. “The clients in the US needed a lot of service so we decided to ship out most of our products, commence warehouse activities and start invoicing in US dollars. It became the natural moment to found Moooi USA Inc., daughter of Moooi BV', explains Casper Vissers. Now the time has come to invest in the brand’s image and immense potential by showing the US public that Moooi is not only about ground-breaking lighting products but also about exceptional furniture, a brand new Moooi Carpets collection and a whole lifestyle experience based on the belief that design is a question of love”.

“Moooi is an urban brand designing for a new world, delivering the coolest things together with a sense of surprise and expectation', clarifies Moooi’s Art Director Marcel Wanders and he adds: 'It fits perfectly with the city’s vibe and has achieved a great following, even before the opening of Moooi New York”.

The 360 mq interior is defined by a characteristic raw concrete structure and flooring, which englobes an eclectic mix of designs and acts as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes.

A clear testimony of Moooi’s active role in the cultural world is the enduring collaboration that Moooi initiated with artist Rahi Rezvani. A selection of his photography will be exposed at Moooi’s collection presentation in Milan and then on the walls of the New York store, embracing its interior with a powerful stream of human depth, energy and emotion. Beauty rules in this marriage of creative minds.

The Manhattan Showroom and Brand Store is the pilot project for Moooi USA. 'I am pretty sure that soon enough there will be at least one more Moooi store on the West coast. California would be the next logical geographical choice', explains Casper Vissers with due anticipation.