Ferrari Store opens new flagship in heart of Milan, designed by architect Massimo Iosa Ghini and located in the historic Palazzo Ricordi, just a few metres from Piazza del Duomo.
Opened as part of Ferrari’s strategic plan to expand its retail network which currently numbers 30 outlets in 14 nations, the new 750 square metre space extends over three levels and was conceived not merely as a shopping destination but also as an entertainment venue that treats visitors to a completely immersive experience of the Ferrari legend.
Exposed on three of Milan’s most historic streets: Via Berchet, Via San Raffaele and Via Ugo Foscolo, offer a strong visual impact with 15 beautiful arched windows. Its design and the use of new generation materials, such as carbon-fibre and anodised aluminium, work hand in glove with leading-edge technologies to deliver a 360-degree entertainment experience.
In fact, visitors to the new flagship will experience the exhilaration of the race track. The Milanese Store is the only Ferrari retail outlet to offer this experience. Four simulators inspired by the single-seater race car give the driver an authentic feel of the asphalt and react realistically to the rubbing strips as well as delivering incredibly sharp acceleration and braking.
Inside it, men’s collections are located on the ground floor where a 13 square metre video wall interacts with clients using the exclusive Kinect system, women’s Lifestyle apparel and accessories collections besides integrated multisensory positions designed to accompany and entertain customers as they explore the Store. There is also a children play area.
Over the coming months, another new Store will also open on Via Tomacelli in Rome.